Glossary of terms

To ensure we're all on the same page, we're sharing some key terms used across the industry and here at Neighbourly. Consider this a helpful introduction to the lingo and concepts that are foundational to our work.

Term	Description
Good cause	A charitable entity, usually a charity, community group, Community Interest Company (CIC) or school, that receives support from the Neighbourly platform.
Campaign	An organised course of action by a company to achieve an impact goal e.g. “We want to improve food poverty in Nottinghamshire”. Companies can segment their impact data by campaigns within our reporting dashboard.
ESG	Stands for: Environmental, Social, and Governance. These terms refer to the three central factors typically used in evaluating the sustainability and ethical impact of a company or an investment.
Impact themes	The goal or objective of a campaign, focused around addressing a specific problem or providing support in a specific sector or area. E.g “Helping improve food poverty in South London”
Good cause categories	A grouping of good causes on the Neighbourly platform by their focus, activities and beneficiary groups. E.g A good cause falls under the Education category by providing training, student support & school fundraising.
Beneficiaries	The types of people that are supported by a good cause's charitable activities.

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This material is part of the Neighbourly Charity Volunteering Knowledge base, for use by Neighbourly partners only.