To ensure we're all on the same page, we're sharing some key terms used across the industry and here at Neighbourly. Consider this a helpful introduction to the lingo and concepts that are foundational to our work.
| Term | Description |
| Good cause |
A charitable entity, usually a charity, community group, Community Interest Company (CIC) or school, that receives support from the Neighbourly platform.
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| Campaign |
An organised course of action by a company to achieve an impact goal e.g. “We want to improve food poverty in Nottinghamshire”. Companies can segment their impact data by campaigns within our reporting dashboard.
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| ESG | Stands for: Environmental, Social, and Governance. These terms refer to the three central factors typically used in evaluating the sustainability and ethical impact of a company or an investment. |
| Impact themes | The goal or objective of a campaign, focused around addressing a specific problem or providing support in a specific sector or area. E.g “Helping improve food poverty in South London” |
| Good cause categories |
A grouping of good causes on the Neighbourly platform by their focus, activities and beneficiary groups.
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| Beneficiaries | The types of people that are supported by a good cause's charitable activities. |
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This material is part of the Neighbourly Volunteer Engagement Success Plan, for use by Neighbourly partners only.