Positive brand perception
Today’s customers expect more, with 65% of people in the UK saying they are more likely to trust a company that contributes to their community and 87% more likely to buy goods or services from a brand they trust.
Organic marketing
As employees connect with causes and make an impact, their meaningful experiences will be shared across social media. Uplifting stories of giving back resonate widely, generating goodwill.
Investment
Being able to demonstrate environmental and social sustainability is paramount to todays investment market.
Reduced employee churn
Studies show 70% of employees who are empowered to volunteer in their local communities are more engaged, more loyal and are more likely to stay with a company for longer compared to 57% of non-volunteers.
Talent attraction
70% of people said they were more likely to accept a role from a responsible business over one that isn’t, with all else being equal. 44% of people in the UK said they prioritised meaningful work over a higher salary.
Improved productivity
Studies show employees who are empowered to volunteer in their local communities are more engaged in their work and more productive. In a Neighbourly study, 96% of employee volunteers felt more connected to their community after participating. More engaged employees directly impacts the bottom line.
Sources
NCVO - “Time well spent” study - 2019
Neighbourly - YouGov research - 2021-2022
McKinsey Quarterly - Igniting individual purpose in times of crisis - 2020
The Guardian - Millennials want to work for employers committed to values and ethics - 2015
Springer Link - The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective - 2014
SAP Integrated Report 2022 - End of year summary - 2022
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This material is part of the Neighbourly Volunteer Engagement Success Plan, for use by Neighbourly partners only.